Many chiropractors and healthcare providers lose revenue because inactive patients quietly fall off the radar. This visual guide walks you through how to use GoHighLevel (GHL) to launch an effective database reactivation campaign. A proven system championed by experts like Robb Bailey. You’ll discover how patient retention software and automation tools can increase your average patient retention rate, re-engage cold leads, and boost long-term revenue. From understanding patient retention strategies to improving patient retention in healthcare, we cover how to turn lapsed contacts into loyal patients. Whether you’re a clinic looking to improve patient retention, raise your patient retention rate, or build a retention program, this guide gives you actionable steps to succeed.
The Chiropractor’s Reactivation Playbook
Step-by-Step Guide to GoHighLevel Setup & Launch
Phase 0: Essential Setup & Prerequisites
Prepare your GoHighLevel account for seamless patient reactivation. These foundational steps ensure your system is ready to deliver.
Get GHL Account Set Up
Sign up, skip initial sub-account setup, activate Phone Service for SMS.
Understand Appointment Types
Determine if your clinic primarily uses Walk-In, Home Visit, or Phone Call appointments.
Install Nurture Campaigns
Add the appropriate campaign snapshot based on your appointment type and offer strategy.
Set Up Your Sub-Location
Create or apply snapshot to your sub-account. Add phone number, business email, and confirm timezone.
A2P Registration
Register your business for SMS messaging compliance (required for sending texts).
Implement The Proven Offer
Customize your campaign messages with your specific reactivation offer details.
Update Calendar Availability
Configure appointment slot durations, intervals, buffers, and daily limits in your calendar settings.
Availability within Lead Nurturing
Consider attaching a visual schedule (e.g., as an image) to your first nurture message for clarity.
Run a Test DR on Yourself
Before launching, send the campaign to your own number to verify functionality and appearance.
Phase 1: Preparing Your Patient List
Define “Inactive” for Your Practice
Set clear criteria (e.g., 90+ days since last visit) to identify patients for reactivation.
Upload Your Database to GHL CRM
Clean your patient list (First Name, Last Name, Phone, Email) and import as a .csv into GHL.
Create a “Reactivation Needed” Smart List
Use GHL’s filters to dynamically create a list of all identified inactive patients.
Phase 2: Crafting Your Irresistible Message
Develop messages that truly resonate with inactive patients, inspiring them to return to your care.
Compelling Subject Line / Hook
Capture attention immediately to ensure your message is opened.
Personalized Content that Connects
Use patient data to make messages feel like a genuine, individual check-in.
Clear Value Proposition or Incentive
Provide a compelling reason (e.g., special re-evaluation offer) for patients to return.
Strong, Single Call-to-Action (CTA)
Guide patients clearly to the next step, ideally with a direct booking link.
Phase 3: Building Your Automated Workflow
Set up the automated sequence within GoHighLevel that will deliver your messages and manage responses.
Publish and Activate Your Workflow
Toggle to ON, save, then add contacts via Bulk Actions. Consider “Allow Reentry”.
Phase 4: Launching & Optimizing Your Campaign
Execute your campaign, monitor performance, and continuously refine for maximum results.
Launch Your Drip Campaign
Filter by “dr” tag, select contacts, activate “DR Offer” workflow in drip mode (e.g., 10 every 3 mins, Tue-Thu).
Manage Replies, Opt-Outs, and Outcomes
Handle opt-outs (DND), and accurately mark appointment outcomes (Won, Lost, No Show) for reporting.
Key Optimization Areas
Deliverability
Never activate more than 500 contacts/day. Use drip. Avoid spam words. If issues, new number or support.
Verbiage (Offer Message)
Keep under 320 chars, direct offer, limited punctuation, use run-on sentences, end with yes/no question.
Verbiage (Setting Tone)
Use a friendly, remote clinic assistant persona. Focus on booking, redirect complex questions, minimize friction.
Offer Quality
Better offer = better results. Continuously test and refine incentives (e.g., $XX Adjustment + Consult, Free Screening).
List Quality
Most impactful factor. Organic/warm leads best. Focus on recent patients. Implement Database Stewardship for long-term health.